Plex Indoor Sports began advertising with the Midlands Kids Directory the first part of 2012 in order to promote our Summer Camp program. We worked with Kelly Larkins and her graphics design team to establish a marketing campaign that would bring a greater awareness to our summer camp program. They were very easy to work with and produced outstanding ad copies.
The results of our 2012 summer camp program far exceeded our expectations. We had a 250% increase in revenue this year over 2011. We contribute a lot of this success to our decision to advertise in this publication.
We decided later in the year to promote our birthday parties in MKD. Again the creativity of this publication was demonstrated when they invited the Plex to be the sponsor of their Birthday Party Club. We began advertising our birthday parties while MKD promoted the Club on the adjacent page.
Again we experienced excellent results with advertising in the MKD. Over the past 6 months, our birthday party revenue has increased 50% over last year. This increase can be directly contributed to the MKD birthday party advertising campaign.
We are a believer in this publication and feel by adding it to our marketing strategy this year brought the Plex an excellent return on our marketing dollars.
Midlands Kids' Directory was just what we needed to advertise our new business. After just one week of running our ad in MKD, we started getting calls left and right. What a great problem to have! Thanks MKD!
Midlands Kids' Directory has proven month after month to be a quality resource for families in the greater Columbia area. I know it's being used because I frequently see parents and grandparents with their own copies at our performances. Kelly is a joy to work with, and strives to help us meet our marketing goals while staying well within our budget. We are thrilled to be an advertiser with the Midlands Kids' Directory!
I have advertised with Midlands Kidsâ€™ Directory for a couple of years now. The response I get from this publication is exceptional! I also canâ€™t say enough about Kelly Larkins. She does a wonderful job of making sure everything is organized, accurate and timely. Thank you, Kelly, for all you do to help get the word out about resources for our kids!
We love the Midlands Kidsâ€™ Directory! As a parent, I use it as a resource for finding kid-friendly establishments and activities. As an advertiser, I love that we get new clients from all over the Columbia area who tell us that they saw us in the Midlands Kidsâ€™ Directory! Thank you, Kelly, for working so hard to provide the Midlands with this great resource!
The Midlands Kids' Directory has been a great advertising tool for Kid City! We have had an increase in calls about our After School Program and our Summer Camp and more new students enroll because of our advertising in Midlands Kids' Directory. The ads are most affordable and the publication is growing in the number of people it reaches each month. The staff at MKD is professional and easy to work with. Without a doubt, our best spent Marketing dollars are with Midlands Kids' Directory.
We are so excited to advertise with the Midlands Kids' Directory! The Columbia market was missing a kid's (and Parents!) oriented guide and other publications were not meeting our needs. When Midlands Kids' Directory came out we knew we could reach that missing market. We are so happy to finally have a guide that will help us reach out to families across the Midlands.
I have been very pleased with the service I've received from the new owner, Kelly, of MKD! She has been so helpful without me even asking and she really cares about the success of the businesses that advertise in her magazine. I had only received one or two calls about my ad prior to her taking over, but now I receive many more calls from prospective clients saying they are calling about my ad in MKD! Kelly, I would like to sincerely thank you for that! And I look forward to continuing my relationship with MKD for a long time!
As a new business in the Lexington area, the Midlands Kids' Directory has helped us get our name out there. Several clients have mentioned seeing our ad in their publication. Thank you Midlands Kids' Directory.
I am so excited to be a part of The Midlands Kids' Directory! My business has increased by helping customers with their product needs and by sharing the direct sales opportunity with ladies around Columbia. As a parent of four, I love having new and refreshing resources to help keep our kids involved and entertained. Thank you Kelly for all of your hard work!
The Midlands Kids' Directory generated phone calls to my business! I would recommend it to anyone.